World Food Expo 2011 (WOFEX) – SMX Convention Center & World Trade Center

The country’s BIGGEST and Most Effective Food Show is happening at the SMX Convention Center and World Trade Center.If you love FOOD, I’m telling you, you will ENJOY this!

With the remarkable success of WOFEX 2010, World Food Expo continues to be the food and beverage industry’s main source of supply solutions. The phenomenal rise of the event in terms of exhibitor bookings, visitor traffic and sales generated has reinforced its growing importance in the industry. WOFEX 2011 will be held from August 3 to 6, 2011 at both World Trade Center and SMX Convention Center, Metro Manila, Philippines and we invite you to be part of our continued growth. Dubbed as “The Ultimate Food Show Experience”, WOFEX continues to co-locate events that bring together all segments of the food and beverage industry. As we bring together buyers and sellers, your participation in WOFEX 2011 might as well be the best business decision you will make.

Once again, WOFEX is the home of the 2011 PHILIPPINE CULINARY CUP, already the most prestigious culinary competition in the country where the best meet to compete!

Experience why WOFEX is the Philippines’ biggest & most anticipated food show .

Here’s a glimpse of the expo… you definitely should not miss!


-Entrance fee is Php100.

-FREE shuttle is being provided going to and from The World Trade Center and SMX Convention Center.

-FABULOUS PRIZES are to be given away. You may get a chance to win cellphones, overnight accommodations, kitchen appliances, and many more by just visiting both venues (SMX and WTC) and have your event passport stamped.

-Children below 8 years old are not given entry to the expo.


-Expect a lot of opportunities :

  • Find New Products
  • Find New Vendors
  • Find New Sources of Industry Information
  • Find New Partners
  • Find New Innovations
  • Make New Sales Contacts
  • Reach Decision-Makers
  • Roll-Out New Products
  • See What the Competition is Doing
  • Enjoy On-Site Sales


Please visit the WOFEX 2011 website for more info:


Philippine Fashion Week Holiday 2010 – SMX Convention Center

900 models, 112 designers, 25 fashion shows, 4 clothing brands in 2 venues for 1 week of fashion overload. That’s the way to sum up the Philippine Fashion Week (PFW) Holiday 2010… wherein top local designers showcased their masterpiece.  Congratulations to Runway Productions, the organizer of this event, sponsors, and to all who made this longest running fashion extravaganza in the country a success.

I was elated by the invitation of a friend to shoot; I knew my eyes would be busy sighting beautiful faces. Woot! Woot!  Legions of fashionistas flocked SMX Convention Center last May 26- June 1 to witness the drool worthy collections of renowned Filipino designers.

We watched the 5:30 fashion show… Collections of Lyle Ibanez and Raoul Ramirez for Esac, Ronaldo Arnaldo, and Gerry Katigbak. It was an interesting introduction made by Esac, having a man almost naked walk in the center. The collection however was plain and mostly monochromatic. I found Ronaldo Arnaldo’s idea of his models wear aviator shades unique. It made the audience focus on the clothes instead of the model’s face. It was an awesome experience to view models fully clad with Gerry Katigbak’s collection. The intricate designs and the paper doll like dresses of the ladies were remarkable.

By 7pm, we headed to the next function room to see the much awaited M Barretto’s collection. Here, the models (all males) stood in line like mannequins in department stores. Spectators had to move around, from one model to another, instead of just sitting down and watching the models hit the runway. It was a riot! It was really hard to shoot while trying to squeeze in the crowd. It ended with a surprise… John Avila, Zanjoe Marudo, and Piolo Pascual, together with M Barretto himself, walk through the center stage. Yeah, I had to back off before I get hurt by the stampede.

I enjoyed the night; it was also nice to see old friends, models and photographers alike. See you guys on the next PFW event.   🙂